From rough notes to a page people finish.
Six steps, one real document: a 2,900-word plan due Thursday.
Start with anything.
Rough notes, a draft, a PDF, a photo of the whiteboard.
Get a page, not a document.
Your numbers set large and the ask at the top.
Nothing changes without your yes.
Every edit waits beside the page until you keep it.
Edit any word yourself.
Click and type. The card is live.
The deck and the PDF come free.
Same page, so nothing drifts out of date.
Send one link.
It opens on any phone and shows the version you approved.
FY27 EU expansion plan (full context). draft 4, please read before thursday.
Background. Over the last three quarters inbound from EU-based companies has grown from 11% to 26% of new signups without any marketing spend in the region, and our largest churn reason among those accounts is the lack of EU data residency and local invoicing in euros, which came up in 14 of the 22 exit interviews…
Spend €2.1M to open Europe. Target €4.2M in new ARR.
A quarter of our new signups are from Europe European. This plan fixes the churn first, then staffs the region.
Payback on the base case is 19 months, with the first Dublin hire in Q2.
finance says 21 months. fix it.
Try to make it ugly.
Every page sits on a design system the model can't break either. See real pages
Still looking good.
go on, try one